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Match-and-Win Promotions
Do you want to increase customer traffic to your store or boost visits to your web site? If you need tried and tested promotion mechanics that will achieve these objectives, then PIMS-SCA's Match-and-Win Promotions are the solution.
Match-and-Win is as easy as it sounds. Consumers just match a number, symbol or phrase from the Sponsor's promotional collateral to determine if they are a winner.
Mechanics can be as simple as a Lucky Number Match, where (for example) a local car dealership sends out a direct mail piece - each printed with a lucky number - inviting consumers to visit the dealership, test-drive a new car and check to see if their number is a winner. If the pre-selected winning number posted in the dealership matches the number on the mail piece, the customer will drive away with a brand new car.
Alternatively, Promoters can encourage individuals to visit their web site by distributing flyers at railway stations that offer big cash prizes to anyone who can match their unique code to the code pre-posted on the site.
PIMS-SCA not only evaluates your promotion to assess the number of likely visitors to the store or web site, but also can help you leverage your promotion budget to ensure maximum exposure for your promotion.
Match-and-Win case studies
Unique risk solutions for: |
Sport promotions
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Online and land-based gaming operators
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Sales promotions
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