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SMS Promotions
 In 2001, SMS (Short Message Service) traffic hit 1 billion text messages per month and promoters took advantage of the gigantic opportunity to reach text users by launching groundbreaking promotions using SMS as their promotional medium.
Luckily, promoters don't need to worry about the risk of over redemption for their SMS promotions, because it's PIMS-SCA that pays when responses to the promotion exceed expectations.
With no previous records for consumer response, SMS promotions were uncharted territory. That's why promoters like Cadbury turned to PIMS-SCA to cover their potential financial risk and security on their hugely successful Cadbury's 'TXT n WIN' campaign.
We've been involved in many more SMS promotions since 'TXT n WIN' and have found that each one has had its own idiosyncrasy. Much like "real world" promotions, even the smallest change in mechanic can have drastic effects on redemption levels. Promoters will have complete peace of mind when planning their next SMS promotion because they can rely upon PIMS-SCA's Over Redemption and SMS experience.
SMS case studies
Unique risk solutions for: |
Sport promotions
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Online and land-based gaming operators
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Sales promotions
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