Carling: The Perfect Pint Experience
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- Drive rate of sale.
- Increase household penetration.
- Unique codes were printed on packs of Carling and on promotional game cards available when purchasing pints of Carling in selected pubs and bars.
- The Perfect Pint Experience - participants entered codes at www.carling.com/perfectpint, describing their Perfect Pint Experience. What? Where? Who with?
- 5 great ideas would be turned into a reality by Carling, each worth up to £15,000.
- Additionally, 1 in 10 participants had the chance to win millions of other prizes by entering their code online with instant notification if they were a winner.
- Prizes included Carling Cup Final Tickets, £200 Ticketmaster gift vouchers, tailor-made Carling weekender parties plus 50p Carling MONP coupons.
- MONP winners were emailed a secure web link to download and print their personalised coupon.
- E-Demption powered the e-coupon activity including coupon design, generation of the secure web link plus all back-end reporting and coupon activity.
- Fixed Fee covered promotional set-up & risk protection of the entire coupon, including all MONP coupons.