Case Study Library

Coca-Cola: Free Bottle via Facebook

Case Study promotional materials

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Objectives

  • Drive 16-20 year olds to trial and register with Coke Zone.

Mechanic

  • A series of banner ads targeted 16-20 year old Facebook users.
  • Participants clicked the ad and were directed to a Coke Zone promotional web page.
  • Having accepted the t's & c's the participant received a secure email link containing a free bottle coupon, redeemable at all retailers.

PIMS-SCA

  • Guaranteed to Coca-Cola only 25,000 consumers would receive the secure coupon link.
  • E-Demption generated the secure coupon link and managed the distribution of all printed coupons.
  • Provided a Fixed Fee to cover set-up costs, promotion management plus coupon redemptions from 0-100%.