Coca-Cola: Free Bottle via Facebook
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- Drive 16-20 year olds to trial and register with Coke Zone.
- A series of banner ads targeted 16-20 year old Facebook users.
- Participants clicked the ad and were directed to a Coke Zone promotional web page.
- Having accepted the t's & c's the participant received a secure email link containing a free bottle coupon, redeemable at all retailers.
- Guaranteed to Coca-Cola only 25,000 consumers would receive the secure coupon link.
- E-Demption generated the secure coupon link and managed the distribution of all printed coupons.
- Provided a Fixed Fee to cover set-up costs, promotion management plus coupon redemptions from 0-100%.