Objectives

• Drive 16-20 year olds to trial and register with Coke Zone.

Mechanic

• A series of banner ads targeted 16-20 year old Facebook users.
• Participants clicked the ad and were directed to a Coke Zone promotional web page.
• Having accepted the t's & c's the participant received a secure email link containing a free bottle coupon, redeemable at all retailers.

PIMS-SCA

• Guaranteed to Coca-Cola only 25,000 consumers would receive the secure coupon link.
• E-Demption generated the secure coupon link and managed the distribution of all printed coupons.
• Provided a Fixed Fee to cover set-up costs, promotion management plus coupon redemptions from 0-100%.