Objectives

• Drive traffic and increase registrations to www.vcpoker.com.
• Generate awareness and maximise PR opportunities.

Mechanic

• Players registered online and had to win 4 big money tournaments to win the $10 million.
• Three tournament wins won $5 million or if a player showed consistency with final table finishes, they were guaranteed a bonus and the chance of sponsorship by VC Poker.

PIMS-SCA

• Consulted in the calculations of odds for the prizes and worked with VC Poker to construct a solution to meet the requirements of the high impact activity.
• Took on the risk of the prizes for just a fraction of the total prize fund, guaranteeing payout to the winners.

Results

• Since the inception of the promotion, new player sign ups have more than tripled and the first tournament saw player capacity reach just under the 999 maximum.