Case Study Library

Regency Casino: Code Millionaire

Case Study promotional materials

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Objectives

  • Create stand-out for the Regency brand, excitement for the players and boost casino traffic in Q4 2008.

Mechanic

  • The promotion ran every day for 3 months at the Regency Casino Mont Parnes, Greece giving players the chance to win €1,000,000.
  • 3 contestants were selected at random each day from the casino floor.
  • Contestant 1 pressed the Regency logo button on the kiosk screen and entered a 5-digit code. If 1 of the 5 digits were guessed correctly those digits remained on-screen for the remaining contestants to view.
  • If contestant 1 correctly cracked the code they won €1,000,000, contestant 2 €250,000 and €100,000 if it was contestant 3.
  • Each day the kiosk code was reset with a new 5-digit security code.

PIMS-SCA

  • Assisted with the game design, provided the pre-programmed Regency branded Prize Kiosk for the duration of the promotion, plus Prize Coverage for the €1,000,000, €250,000 and €100,000 prizes.